Social Media and Internet Advertising is Both Old and New School

Everybody knows social media is the wave of the future, the new way of doing things. Getting again into deconstruction and questioning things we know are true, we can view social media advertising a little differently...

Amplify’d from brainwormproductions.com

It’s All the Same: Internet advertising needs to be both new and old school. Home » advertising, Blog, Brainworm™, Brands, Business, entertainment, Facebook, Social Media, Trends » It’s All the Same: Internet advertising needs to be both new and old school.

by Christophe Johnson

Everybody knows social media is the wave of the future, the new way of doing things. Getting again into deconstruction and questioning things we know are true, we can view social media advertising a little differently.

Firstly, social media advertising isn’t the wave of the future. It’s the wave of the present. Everybody advertises on social media, whether they know it or not. If one of your customers tweets about how great your Sno-Kones are, you’re advertising via social media.

Secondly, the notion of old-school, or traditional advertising is misleading. Advertising is constantly changing. It did before the advent of the internet. The victorian newspaper ads were different than cigarette spots on the radio in the 30’s, which were different than… it goes on and on. There’s really no old-school, no new-school. There’s just advertising.

That’s because it’s made up of different elements. We use elements we need, keep the rest for later. As trends come and go, we use different elements but the fundamentals stay the same. Fundamentally, that newspaper ad from 1890 is the same as a banner ad on the internet.

I use the terms to communicate, but the idea of old-school and new-school advertising is a false dichotomy. Really, it’s the same elements. Maybe it’s expressed differently, certainly it’s more cost effective and easily disseminated because of the net, but it’s the same thing.

Advertising is communication. We use the internet to facilitate that communication but it’s not the internet that’s important. It’s the communication. That’s both old-school and new-school.

Tags: advertising, brainworm, business, commercials, communications, creativity, entertainment, Facebook, management, marketing, outside the box, social media Read more at brainwormproductions.com

 

See this Amp at http://amplify.com/u/a1cjeb